SANTA FE OPTICAL / BRANDING / 2020
Eyewear as Original as You
Santa Fe Optical is a chain of optical boutiques in Austin, Texas that offers an eclectic variety of frames, attracting a wide range of customers in search for a unique frame to match their own style.
Contributions:
Bryan House: Website
Hunter Seglem: Frame Vectors for IG stories
Neftaly Torres: Logos, Posters, Animations, Social Media, Merch
Challenge
The branding across all platforms is disconnected, lacking a unified look/feel and logo.
Approach
Since they offer unique and colorful frames, we created a brand identity that is pleasantly strange, while preserving some of the classic hand-lettering style that is a staple in Austin, Texas.
The Website
Using a tab format for each SFO location on a single page makes the stores feel more united and distributes the content in a way that is easier to digest, compared to their current website.
Social Media
Currently, Santa Fe Optical does a great job of showcasing its customers and frames. Branded posts with patterns and animations can make their social platforms more dynamic and give followers a better picture of the SFO experience.
Instagram Stories
This series of interactive social media posts uses well-known public figures, whose glasses have become inseparable with their image, to show people that iconic glasses aren’t only limited to celebrities.
